SPECIMEN · HUMAN ELEMENT · Nº 79 · Au GOLD

DIOR HOMME

“California Couture”

PLACE: VENICE BEACH, CA
FRAME: ERL COLLECTION
FAMILY: RUNWAYS
STATUS: DELIVERED · LA

CONTEXT

California couture brought to Venice Beach through an exclusive beach-inspired runway.

CHALLENGE

With these and other open-air runways, precision makes the difference between making it or breaking it. All elements have to come together and be able to merge seamlessly in order to reflect excellence in order to make a bang with such an efimeral kind of event.

KEY NUMBERS

+1.9MM
REACH: FASHION+
PLATFORMS: ON OUR SIDE
TIDE: 24K
PURITY

PROJECT ARCHIVE

DIOR HOMME — VENICE in gold letters over the street, the blue set built and the light going down — VENICE in gold letters over the street, the blue set built and the light going down

The show: the collection down the blue runway, Venice behind▸ Play the clip

DIOR HOMME — The neon palm lit up at dusk — The neon palm lit up at dusk

DIOR HOMME — VENICE and ERL DIOR lit over the street after dark, the set ready — VENICE and ERL DIOR lit over the street after dark, the set ready

DIOR HOMME — The blue runway from above, between the two waves and the bleachers, the beach beyond — The blue runway from above, between the two waves and the bleachers, the beach beyond

DIOR HOMME — The runway at ground level: the lights on and a wave on either side — The runway at ground level: the lights on and a wave on either side

DIOR HOMME — The build by day: the blue waves and the bleachers, in full sun — The build by day: the blue waves and the bleachers, in full sun

LET'S BUILD ONE LIKE THIS ← BACK TO THE TABLE